The revolution at the POS
Innovative display concept: the HOODiE is a display shell, top shield and transport cover in one
Sustainability
The RUDi display base is 100% recyclable, made from recycled material, positive CO2 balance, reusable and poolable
Cost savings
Reduced transport and storage volume, avoidance of scrap costs, simpler co-packing
Welcome to the future at the POS!
RUDi, the ReUsable Display, is a display concept that consists of the following components:
- a display pallet or dolly
- the reusable and poolable display base RUDi
- the display structure including goods
The innovative feature of RUDi with HOODiE is that the goods are placed directly on the display base and then the HOODiE (display casing) is slipped over the goods tower.
RUDi is suitable for all products: Food, any consumer goods such as books and cosmetics, for light and heavy goods.
Almost any conceivable display design can be realised with RUDi: In addition to chutes and trays, the presentation of hanging goods or a shelf function, a customised display structure can also be created. The brand message can also be customised.
Pioneering. Smart. Ingenious.
Automation
With the RUDi display bases, it is possible to automate display construction!
Digitalization
The display base and dolly are equipped with RFID transponders and data matrix codes. They therefore comply with the GS1 standard and provide the basis for digital processes.
Benefits:
- real-time transparency
- promotion tracking
- continuous documentation
- efficient utilisation
‘Where the eyes don't catch, the feet pass by’
(W.Nothaft)
Our HOODiE solution in action - Watch video
RUDi-HOODiE with jam on a quarter pallet
Have we aroused your interest?
Do you have questions about RUDi or the HOODiE?
Do you need more information?
Would you like to talk to us personally about RUDi?
RUDi-HOODiE with nibbles on a quarter pallet
Start video and discover more
Tested and approved!
- In 2023, RUDi has already been successfully tested in almost 400 stores in northern Germany. The display was equipped with the retail partner's own brands.
- In 2024, RUDi ran through the entire supply chain with HOODiE in cooperation with Schwartau and another retail partner and passed with flying colours.
- RUDi also passed the test with flying colours in cooperation with Intersnack and the retail partner. As expected, all tested displays arrived at the stores via the central warehouse without any problems.
RUDi-HOODiE with jam on dolly
See how the RUDi-HOODiE works
Start the revolution now!
RUDi-HOODiE in the display magazine
Read an in-depth interview here about how RUDi came up with its HOODiE, the challenges that had to be overcome and why the HOODiE weighs less than a comparable display.
